Abri Coetzee

Career Years:

15 years in Corporate Finance

Sector experience:

Hospitality, Leisure, Rail, Waste management, Food & Beverage

Biography: 

I was lured away from corporate life by the sound of a Siren song. She led me towards the entrepreneurial world before my career in law even got started properly when, in my final year reading law at varsity in South Africa, I accidently bought my first business. Fortunately, I’ve never looked back since.

I learnt early on that an entrepreneur has to be everything everywhere all the time. Your business, your employees and longevity not only depend on it, but demand it. I didn’t know it at the time, but those early years planted the seed and laid the foundations for the idea of The Advisory Firm. I sincerely hope you will benefit from it as much as I wish and know I could have, way back when.

If you take the time to browse through the profiles of the team we’ve put together you will realise that these extremely accomplished individuals, with their networks and wealth of knowledge are at your disposal in their entirety. It is also because of each one of them that I am confident we can deliver on our Vison Statement: to perfect businesses one emboldened entrepreneur at a time.